Thursday, November 8, 2007

Herbalife, Obesity and Weight Loss

HerbaLife is helping the fight against Obesity as stated in their financial Q3 report:

"Quote"
Over the past few years, we have been customizing delivery of these products to strategically support various distributor DMOs. For example, in July, at the North American extravaganza, we launched our new kids line in H3O, our hydration product. Our kid's line addresses both the children's health and childhood obesity epidemic by offering the nutrient filled snacks and supplements and it opens up a product and business opportunity for stay at home moms. H3O is a key product addition that supports our brand alignment with healthy active lifestyle as well as supporting the emerging DMO such as wellness coaching and sampling.


At our European extravaganza in Cologne, we introduced single serve formula one packets to support the emerging sample and wellness DMOs as well as the second shake per day opportunity for Nutrition Clubs. In Brazil, we launched the first part of our strategic outer care product line in a world team school in August. This line is called Soft Green and all products contain green tea. The phase one launch included a hand moisturizer and liquid soap with three additional products to be introduced at Brazil... at our extravaganza coming in December. This line was developed locally in Brazil in conjunction with our corporate R&D team in a strategically priced to compete in the marketplace.


Herbalife for life is our underlying platform for our product strategy. Balanced nutrition, personalized for a healthy active lifestyle. Historically, the product platform for our company was weight loss. What is above is that our distributors have broadened the message from weight loss to weight management and with that shift comes the communication and coaching for good nutrition and are living a healthy active lifestyle. This is evident in the emergence of DMO such as Nutrition Club DMO, Wellness Coach and others.
"Unquote"

There are more interesting statements made in this report. Seems they increasing their performance through addressing a worldwide obesity epidemic.

Source

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